A postmodern classic (first published in French in 1981) in which Baudrillard posits an analysis of postmodern reality based on notions of cultural expenditure, the ‘simulacrum,’ and ‘simulation’ vis-à-vis electronic media culture. This book greatly influenced the discourse on the mass media, technology, and art throughout after its translation into English in 1994. See in particular ‘The Precession of Simulacra’ and ‘The Implosion of Meaning in the Media.’